Our Conversion Optimisation Expertise

With background expertise in psychology, engineering, design and product development, Sales Logiq continously strives to be a thought-leader and innovator in e-commerce. We firmly believe in evidence-based decision-making and set out to provide the best data available upon which to make e-commerce management decisions.

As a result of our work with a wide range of e-commerce clients, we have published 4 major pieces of research benchmarking and identifying best practice on e-commerce sites:

Checkout Optimization report 2010 Checkout Optimization Guide: 70 ways to increase conversion rates This report consolidated and built upon our 2007 report, turning into what we described as a workshop manual for improving checkout performance.

'Checkout optimization expert Dr Mike Baxter has produced his fourth stunning piece of e-commerce research for Econsultancy. The Checkout Optimization Guide is a must-read for all companies that accept payment online. We're absolutely sure it will increase your conversion rates.' Graham Charlton, Econsultancy.

Online Retail Checkout Special Report 2007 Online Retail: Checkout Special Explores best-practice ways to reduce checkout abandonment by examining checkout best practice in the context of the overall customer journey.

'Probably the most comprehensive report I have read on the minefield that is the checkout process – it presents the balance needed between what the customer expects and the retailer wants to complete a transaction.' David Williams, E-commerce Manager, Charles Tyrwhitt

Online Retail User Experience Benchmarks 2006Online Retail User Experience Benchmarks 2006 Extending the benchmarks to include navigation pathways, faceted search, up- and cross-sells and much more.

'Even though Online Retail is almost two years old, the information contained within is timeless. Lots of fantastic insights were gained that can be put to use immediately. I would consider this to be one of my top 10 most important reads of 2007. Anyone who owns an e-commerce website or runs PPC campaign should find it useful.' Stoney deGeyter, President, Pole Position Marketing, Ohio, USA

Online Retail User Experience Benchmarks 2004Online Retail User Experience Benchmarks 2004 The pioneering study on benchmarking the user experience of e-commerce sites (e.g. keyword searches fail to find 57% of products that are actually available on the site).