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content
“Probably the most comprehensive report I have read on the minefield that is the checkout process – it presents the balance needed between what the customer expects and the retailer wants to complete a transaction.”
David Williams, E-commerce Manager, Charles Tyrwhitt
This 68 page report (published by E-consultancy)
is the first ever systematic research into the basket and checkout on e-commerce sites with detailed strategies for reducing abandonment rates, using real-life examples from top etailer sites (including Amazon, Argos, John Lewis and Tesco).
Purchase the full version of Online Retail 2007: Checkout Special.
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benefits
Find out how to make real reductions in the biggest single source of revenue loss for most e-commerce businesses.
Learn systematic ways to review your checkout process - tune your thinking to match the 'mind of the customer'.
Design Patterns give quick checklists and design guidelines for checkout imrpovements
Don't forget to also check out our 2004 and 2006 Online Retail User Experience Benchmarks.
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